ITS Logo Branding Element

its brand logo

The ITS wordmark is an required branding component when the ITS wordmark is not present and is recommended for use where a visual representation of the organization is desired.

General Guidelines

  • The logo size should be large enough so that the ITS letters are legible.
  • The logo should be displayed using it’s gradient form when possible.
  • If the circular logo is displayed in 1 color, there should be a visual gap separating the pieces to distinguish them apart.
    • For example:
      its logo
  • Avoid cropping and/or distorting the aspect ratio of the logo.

Color Guidelines

  • The ITS letters should have sufficient contrast ratio so that it is easily distinguishable from it’s background color and is recommended to be in black, grayscale or white.
  • The ITS letters should match the UIowa and/or ITS wordmark if applicable.
  • The circular element base color is:
    • yellow square
    • CMYK: 12, 22, 100, 0
    • RGB: 228, 191, 32
    • Hex: E4BF20
  • The circlular element gradient mix is:
    • CMYK Linear Gradient:
      • 4, 0 ,23, 0 @100%
      • 12, 22, 100, 0 @13%
      • 52, 51, 93, 36 @0%
    • RGB Linear Gradient: 
      • 243, 245, 205 @100%
      • 228, 191, 32 @13%
      • 97, 86, 42 @0%
    • Hex Linear Gradient:
      • F3F5CD @100%
      • E4BF20 @13%
      • 61562A @0%

Examples