The words Information Technology Services

The ITS wordmark is a required branding component when the ITS logo is not present and is recommended for use where a textual representation of the organization is required.

General and Typographic Guidelines

  • The wordmark typeface is: Arial Black
  • Tracking for the typeface has been set at -50pt meaning the overall letterspacing is closer together
  • The font size should be set so that the typeface is clearly legible (min. recommended size is 8pt).
  • Information Technology Services should be set in All Caps.

Color Guidelines

  • The color ITS wordmark should match the UIowa wordmark (if used) and is recommended to be in black, grayscale or white.


ITS brand element examples