The ITS wordmark is a required branding component when the ITS logo is not present and is recommended for use where a textual representation of the organization is required.
General and Typographic Guidelines
- The wordmark typeface is: Arial Black
- Tracking for the typeface has been set at -50pt meaning the overall letterspacing is closer together
- The font size should be set so that the typeface is clearly legible (min. recommended size is 8pt).
- Information Technology Services should be set in All Caps.
- The color ITS wordmark should match the UIowa wordmark (if used) and is recommended to be in black, grayscale or white.