Phishing

Phishing is an identity-theft scam that uses "spoofed" or fake emails and Web sites to trick people into giving out personal information, such as credit card numbers, usernames and passwords, or social security numbers. Phishing is usually done by hijacking the brand identity of a bank or an online store in a spoofed email that is sent to large numbers of people. The email will usually contain a link to a Web page designed to look just like a legitimate company's site.  A phishing scam will use this page to capture any information that you provide, then sell or use the information for malicious purposes.

See article 1416  for a common example of a phishing attempt email.