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Being prepared with course materials positively contributes to a student's academic success. As a founding member of the Unizin Consortium, the University of Iowa aims to provide students with more affordable access to course content. The partnerships between Unizin and major academic publishers allow ICON Direct participants to save on both eTexts and online learning platforms such as Pearson's MyLab or McGraw Hill's Connect. All enrolled students are given access to these digital materials for their classes through ICON. 

ICON Direct will also enable students to access their required eTexts before the first day of class.  Access to eText materials will persist for the length of a student's enrollment at the University of Iowa. The students enrolled for this class will be billed by the Iowa Hawk Shop after the course begins, unless they opt out from this program prior to the deadline for the course.  Students may choose to opt out of the ICON Direct program, however this decision may have repercussions to a student's success in the course. 

The University of Iowa is excited and eager to continue implementing ICON Direct into more courses starting Fall 2018 in order to continue reducing the cost of textbooks for our students. For questions and more information about how to incorporate ICON Direct into your courses contact Annette Beck, Office of Teaching, Learning & Technology at or Vicky Maloy at

ICON Direct Glossary of Terms for Affordable Content

Read more about the impact of the ICON Direct Pilot at the Office for Teaching, Learning & Technology News site.

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